Founder, agency owner, PR and communications expert and podcaster.

“From Google to Paul McCartney” — that’s how Business Insider describes the client universe of Steffi Kim. With more than two decades of experience in the triangle of pop culture, politics, and technology, she serves as a music executive and communication and strategy director. Her portfolio spans global tech conglomerates, Grammy-nominated artists, and Academy Award winners, alongside federal ministries and the Office of the Federal President.

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Her approach centers on cultural and intellectual intelligence as strategic assets. In a globalized ecosystem where relevance outweighs reach, she designs holistic strategies that bridge industry and subculture, policy and pop culture, local context and global ambition.

As a speaker, she has appeared at OMR, re:publica, People of Deutschland, and for Google. As a keen expert and observer of societal shifts, her insights are frequently sought after by renowned media such as ARD, NDR and stern. Her ARD podcast on poverty, co-hosted with journalist Falk Schacht, peaked in the Spotify Top 15.

Steffi Kim serves on the advisory board of Futur Eins, a democratic think tank, and is an advocat for GermanDream, a non-partisan educational initiative dedicated to promoting tolerance, pluralism, and the democratic values of the German constitution among youth.

10 things to know about Steffi Kim

Founding spirit

Steffi is one of the first female PoC founders in Germany, having founded her Berlin agency KIMKOM in 2010.

Driving force

She cites liberal values and a mindset based on justice and integrity as her driving force. Not just a trend of the moment, but something she has been committed to for 15 years.

Google & Co.

Her corporate track record includes blue-chip companies such as Google, YouTube, Zalando and Hyundai.

Current status

Running her own agency called KIMKOM in Berlin, one of the few PR & strategy agencies with a diverse artist roster that includes not only national acts but also international clients from the U.S. and the U.K. In addition, Steffi Kim advises companies from the creative industries in the field of corporate branding and diversity.

Media-savvy

Steffi Kim implemented the first column about DEI in a German music magazine. In 2023, Steffi and her good friend, lecturer and Hip Hop luminary Falk Schacht, started a podcast devoted to classism and its effects on German Public Broadcast Station NDR.

PR-Whiz

In her PR career, she has notably worked for big names such as Paul McCartney, BTS, Pet Shop Boys, Kiss and Lenny Kravitz. For the latter, her prime PR placements ensured that his track "I'll be Waiting" was the first rock ballad to make it into the German Top Ten. For Paul Kalkbrenner, her PR lead for his most successful album to date, "7", helped ensure chart spots at No. 1 in GSA and in the Top Ten throughout Europe.

Speaks her mind

Straightforward, authentic, analytical and passionate about what she does, Steffi Kim is a sought-after keynote speaker on topics revolving around DEI and founding, both in the industry and in other forums.

Agent of Change

Engages also on political levels, thanks to an extensive network and through collaborations.

Learning from the greats

Her most recent mentor, Dr Maurice A. Stinnett, Global Director of Diversity at Warner Music in New York, formerly advised Barack Obama.