Steffi Kim-Laeschke, former Head of TV Promotion at Virgin / Labels / Mute (EMI). Accomplished, innovative, and strategy-driven communication professional with over 10 years of frontline experience successfully launching major artist initiatives and developing effective PR strategies to drive consistent growth in entertainment and music categories as well as in media.
Worked with national and international artists such as Janet Jackson, Coldplay, Radiohead, Beastie Boys, Genesis, Xavier Naidoo, Herbert Grönemeyer, Fettes Brot or Bosse.
Worked with brands as Telekom, Volvo, MTV & Comedy Central. Consulted national Fashion Labels such as Kaviar Gauche, lala Berlin & Hien Le. Was responsible for the PR & Guestmanagement of Zalando’s European Launch Event of the campaign “Are You Ready!”.
In 2015 she has been designated as European PR Agent for Paul Kalkbrenner.
- strategic advisor for companies, fashion labels and artists
- directing and operating PR strategies
- high profile placement in key media
- liasing with talents / brands, agents, management and media